Witchcraft Creative

A media studio works to lift voices of under represented causes and groups world-wide. Connecting businesses and individuals with sponsors, causes are heard through publication and campaigns.

Colors were carefully selected with the client; as they wanted to balance feminism, power, energy, and strength. The red for passion, powder blue for empowerment, gold and black for power and balance. The goal of the mark was to be a play on symbolism: Witches were burned at the stake for speaking out or going against the grain. A hand lighting a match is meant to symbolize lighting a spark, or in this case, inspiring others.